Ch. 11 - Developing and Managing Products

As we all know, every year car company's release new models of there cars. Their new product comes with more new features and usually looks completely different than the model that was released last year. For example, with this years product of Honda Civics their has been plenty of changes to its previous predecessor. The new coupe offers some mildly tweaked styling, some new features like push-button start, Honda's innovative LaneWatch technology and a new multimedia system on top trim levels that introduce capacitive touch technology to the Civic lineup. Inside, the big change for 2014 is the introduction of a 7-inch Display Audio capacitive touch-sensitive screen for the EX, EX-L and Si trims audio system. Honda says that the new system allows for screen manipulation much like an iPhone, with pinch to zoom and left and right swipe to change screens.

Ch. 18 -Social Media and Marketing

As far as the social media aspect of Honda it currently has a Facebook page that has maintained 3million likes with half of those talking about it at the moment so that is great way to maintain its focal point to their target market which is the younger generation as far as 18-25 with most of its vehicles 

Ch. 10 - Product Concepts

Honda is considered as a consumer product as it should be because Honda does an amazing job satisfying customers needs and wants which is the most important thing when trying to market and sell a product. I can consider Honda automobiles to be a shopping and speciality product. As I've come to learn automobiles aren't the only branch of products Honda has to offer. It is also responsible for Acura automobiles, Honda power sports and Honda Jet as well as Honda power equipment. In different countries there are different available products.

Ch. 17 - Personal Selling and Sales Management

With its great personal selling through all of its car dealerships Honda shows us an example of how great they are at peer-to-peer communication to sell its vehicles. Honda is also responsible for many auto shows throughout the year. Which in turn gets them a lot of store traffic. Honda is always making sales but towards the end of the year they yield a high amount of vehicles sold because this is especially when the cars are at the cheapest because they have to get rid of that years model to start bringing in the next years model so they start selling the models at very cheap prices with low APRs.

Ch. 16 - Advertising, Public Relations and Sales Promotion

I noticed that Honda's advertising techniques were common in the car company field such as advertising with highway billboards or normal commercials on TV but the new advertising scheme Honda has been using was commercials on Internet videos like YouTube. They've also had a big impact on advertising on magazines and newspapers. They've also marketed the Hispanic demographic as well, as its inexpensive fuel efficient vehicles have been advertised a lot in Spanish television and spanish magazines. This years advertising campaign was to introduce the all new Honda odyssey and with the likes of Neil Patrick Harris and Rainn Wilson lending their voices to the commercial they're slogan for this advertising campaign has been "Start Something Special" they also had the likes of popular mobile applications Angry Birds to help.

Ch : 15 - Retailing

My local Honda dealership was just around the corner from where I lived which was actually the dealership called paragon Honda located on northern blvd In woodside,queens. The first thing I noticed when I went in is how many cars there actually was even in the showrooms and everything. Then there was a gentleman by the name of Robert wearing a suit asking if I needed help. I just pretty much told him how I'm in college and told him all about the blog he gladly let me take my time to look around. Later on I noticed him talking to a family of 4 trying to convince them to buy the Honda odyssey and also noticed that he was speaking fluent Spanish. That is great because Woodside is a very diverse neighborhood with a lot of Hispanics living here. Overall I liked my experience at the showroom and will consider getting a test drive on that 2013 Civic Si. 

Chapter 5 - Developing a Global Vision

Hondas global vision is to continue producing the highest quality, yet at a reasonable price. The global vision they are aiming for is to expand to wider ranges of the world such as Europe and the Middle East on the top of their lists. They also want to put out the correct vehicles for the correct environments and cultures. Even certain parts of the world are demanded the specific vehicle make such as Europe which is demanding the Hybrid  version of the accord Honda is producing. While in the Middle East it wouldn't make sense to demand the hybrid so they are producing more SUVs for the terrain. As you can see Honda does their homework. They have also continued to sell their lawn mowers and and power generators which are good for the environment.