Ch. 17 - Personal Selling and Sales Management

With its great personal selling through all of its car dealerships Honda shows us an example of how great they are at peer-to-peer communication to sell its vehicles. Honda is also responsible for many auto shows throughout the year. Which in turn gets them a lot of store traffic. Honda is always making sales but towards the end of the year they yield a high amount of vehicles sold because this is especially when the cars are at the cheapest because they have to get rid of that years model to start bringing in the next years model so they start selling the models at very cheap prices with low APRs.