Ch. 7 - Business Marketing

As far as business marketing it plays a pretty big role in this area as a lot of businesses use Hondas products to conduct business such as using the own product to conduct business from place to place as well as trying to make some type of money from selling Hondas products. What I mean as using the product as a form of transportation is how some Hondas have been chosen to be used as one of the more recent hybrid versions of yellow cabs. Then of course the way of certified Honda dealerships were they resell Hondas cars. Honda is responsible for many business goods such as major equipment, accessory equipment and as well as component part. An example of each would be jet planes, engines and generator that Honda manufactures would go under major equipment. Lawn mowers and snow blowers would go under accessory equipment.