Ch. 8 - Segmenting and Targeting Markets

Honda has segmented its market in a way that is its accord and CR-V is for the upper class, the civic is for upper middle class and/or middle class. Honda has always targeted upper class groups, upper middle class and middle class. Also been very successful in maintaining its target markets and providing with the best bang for your buck. They also have begun marketing a car in India called the Honda Brio which is great for families in India which can usually sit 5 or more people.