Ch. 10 - Product Concepts

Honda is considered as a consumer product as it should be because Honda does an amazing job satisfying customers needs and wants which is the most important thing when trying to market and sell a product. I can consider Honda automobiles to be a shopping and speciality product. As I've come to learn automobiles aren't the only branch of products Honda has to offer. It is also responsible for Acura automobiles, Honda power sports and Honda Jet as well as Honda power equipment. In different countries there are different available products.