Ch. 11 - Developing and Managing Products

As we all know, every year car company's release new models of there cars. Their new product comes with more new features and usually looks completely different than the model that was released last year. For example, with this years product of Honda Civics their has been plenty of changes to its previous predecessor. The new coupe offers some mildly tweaked styling, some new features like push-button start, Honda's innovative LaneWatch technology and a new multimedia system on top trim levels that introduce capacitive touch technology to the Civic lineup. Inside, the big change for 2014 is the introduction of a 7-inch Display Audio capacitive touch-sensitive screen for the EX, EX-L and Si trims audio system. Honda says that the new system allows for screen manipulation much like an iPhone, with pinch to zoom and left and right swipe to change screens.