Ch. 16 - Advertising, Public Relations and Sales Promotion

I noticed that Honda's advertising techniques were common in the car company field such as advertising with highway billboards or normal commercials on TV but the new advertising scheme Honda has been using was commercials on Internet videos like YouTube. They've also had a big impact on advertising on magazines and newspapers. They've also marketed the Hispanic demographic as well, as its inexpensive fuel efficient vehicles have been advertised a lot in Spanish television and spanish magazines. This years advertising campaign was to introduce the all new Honda odyssey and with the likes of Neil Patrick Harris and Rainn Wilson lending their voices to the commercial they're slogan for this advertising campaign has been "Start Something Special" they also had the likes of popular mobile applications Angry Birds to help.