Monday, October 7, 2013

Chapter 5 - Developing a Global Vision

Hondas global vision is to continue producing the highest quality, yet at a reasonable price. The global vision they are aiming for is to expand to wider ranges of the world such as Europe and the Middle East on the top of their lists. They also want to put out the correct vehicles for the correct environments and cultures. Even certain parts of the world are demanded the specific vehicle make such as Europe which is demanding the Hybrid  version of the accord Honda is producing. While in the Middle East it wouldn't make sense to demand the hybrid so they are producing more SUVs for the terrain. As you can see Honda does their homework. They have also continued to sell their lawn mowers and and power generators which are good for the environment. 

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