Ch. 6- Consumer Decision Making

Honda shows all customers wants and needs when it comes to decision making. Honda provides an outstanding team of sales associates and customer service advisers so that it's customers can have all the support they need.Today's automobile market, customers are aware and interested in the cars safety features and its fuel consumption.Implying these important features in today's market 

Ch. 7 - Business Marketing

As far as business marketing it plays a pretty big role in this area as a lot of businesses use Hondas products to conduct business such as using the own product to conduct business from place to place as well as trying to make some type of money from selling Hondas products. What I mean as using the product as a form of transportation is how some Hondas have been chosen to be used as one of the more recent hybrid versions of yellow cabs. Then of course the way of certified Honda dealerships were they resell Hondas cars. Honda is responsible for many business goods such as major equipment, accessory equipment and as well as component part. An example of each would be jet planes, engines and generator that Honda manufactures would go under major equipment. Lawn mowers and snow blowers would go under accessory equipment.

Ch. 8 - Segmenting and Targeting Markets

Honda has segmented its market in a way that is its accord and CR-V is for the upper class, the civic is for upper middle class and/or middle class. Honda has always targeted upper class groups, upper middle class and middle class. Also been very successful in maintaining its target markets and providing with the best bang for your buck. They also have begun marketing a car in India called the Honda Brio which is great for families in India which can usually sit 5 or more people.

Ch. 11 - Developing and Managing Products

As we all know, every year car company's release new models of there cars. Their new product comes with more new features and usually looks completely different than the model that was released last year. For example, with this years product of Honda Civics their has been plenty of changes to its previous predecessor. The new coupe offers some mildly tweaked styling, some new features like push-button start, Honda's innovative LaneWatch technology and a new multimedia system on top trim levels that introduce capacitive touch technology to the Civic lineup. Inside, the big change for 2014 is the introduction of a 7-inch Display Audio capacitive touch-sensitive screen for the EX, EX-L and Si trims audio system. Honda says that the new system allows for screen manipulation much like an iPhone, with pinch to zoom and left and right swipe to change screens.

Ch. 18 -Social Media and Marketing

As far as the social media aspect of Honda it currently has a Facebook page that has maintained 3million likes with half of those talking about it at the moment so that is great way to maintain its focal point to their target market which is the younger generation as far as 18-25 with most of its vehicles 

Ch. 10 - Product Concepts

Honda is considered as a consumer product as it should be because Honda does an amazing job satisfying customers needs and wants which is the most important thing when trying to market and sell a product. I can consider Honda automobiles to be a shopping and speciality product. As I've come to learn automobiles aren't the only branch of products Honda has to offer. It is also responsible for Acura automobiles, Honda power sports and Honda Jet as well as Honda power equipment. In different countries there are different available products.

Ch. 17 - Personal Selling and Sales Management

With its great personal selling through all of its car dealerships Honda shows us an example of how great they are at peer-to-peer communication to sell its vehicles. Honda is also responsible for many auto shows throughout the year. Which in turn gets them a lot of store traffic. Honda is always making sales but towards the end of the year they yield a high amount of vehicles sold because this is especially when the cars are at the cheapest because they have to get rid of that years model to start bringing in the next years model so they start selling the models at very cheap prices with low APRs.