Ch. 4 - The Marketing Environment

Even though Honda is a car company it has been intricate part of the American society and has had a great impact on almost every single age group from 18-65. With this economy it's so difficult to save up and actually buy a quality car that's where Honda comes in as they have been making high quality cheap cars for those people that can't afford to spend top buck. Honda has also had his impact in different cultures, environments, and lifestyles. And they also go after specific ages with their cars for example for ages 18-25 they target them with sporty cars like the civic or even the more sporty edition the "Si" which means "Sports Injected" or even the accord. Then if they're targeting the families then they would try and get them to buy an SUV or even a Mini-Van like the Honda Odyssey. If they're targeting working people who work in farms they would target them with a pick-up truck like the All New Ridgeline.