Ch. 2 - Strategic Planning for Competitive Advantage

Honda's strategic plan is to continue advertising and brodcasting thru the web or thru commercials. Honda is dedicated to being the low price producer, they use their dominant market position in japan to force themselves into the U.S market and also using it's comparative advantages by comparing prices and good advertising skills. Recently the CEO of Honda Takanobu Ito he announced a 10 year strategic plan that contained the downsize of engines and the use of electrical cars and eco-technology that will control Honda's future.