Chapter 1 : Overview of marketing

Honda is well known worldwide due to it's various models of cars, motorcycle, power equipment, marine engines and automobile engines. Honda is now the six largest auto manufacture in the world. Honda is known to be of one of the worlds biggest motorcycle and engines making company since 1959. Within 5 years, it became the largest motorcycle distributors in the market at that time. Mission statement Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.