Ch. 4 - The Marketing Environment

Even though Honda is a car company it has been intricate part of the American society and has had a great impact on almost every single age group from 18-65. With this economy it's so difficult to save up and actually buy a quality car that's where Honda comes in as they have been making high quality cheap cars for those people that can't afford to spend top buck. Honda has also had his impact in different cultures, environments, and lifestyles. And they also go after specific ages with their cars for example for ages 18-25 they target them with sporty cars like the civic or even the more sporty edition the "Si" which means "Sports Injected" or even the accord. Then if they're targeting the families then they would try and get them to buy an SUV or even a Mini-Van like the Honda Odyssey. If they're targeting working people who work in farms they would target them with a pick-up truck like the All New Ridgeline.

Chapter 3 : Ethics and Social Responsibility

Honda has been taking their responsibilities to society serious in order to do the right things for customers and the community. They have implemented an ethic programs to prevent and find out of any violations on the basic business ethics. Society is probably the most important facet to the company. They rely on what customers and society have to say or judge and discuss about how they run there business.
 Honda has been taking global warming more serious than most car companies. They are trying to become the worlds leader in environmental and energy efficient cars. They are committing themselves to make products that will produce low CO2 emissions which are usually one of the gases that is bad for the environment.
 They have introduced a new line of Honda Civics; the Honda Civic Hybrid which is an environmental friendly car. This car has many advantages to the previous Honda Civics such as battery capacity, improvement on performance and a more comfortable braking system. Which makes is easier to brake. This car is very fuel efficient, an energy saver and has a better MPG then other cars in line with the Civic Hybrid. As you can see Honda is always looking to improve in its market with ethics and always has its eye on the people

Ch. 2 - Strategic Planning for Competitive Advantage

Honda's strategic plan is to continue advertising and brodcasting thru the web or thru commercials. Honda is dedicated to being the low price producer, they use their dominant market position in japan to force themselves into the U.S market and also using it's comparative advantages by comparing prices and good advertising skills. Recently the CEO of Honda Takanobu Ito he announced a 10 year strategic plan that contained the downsize of engines and the use of electrical cars and eco-technology that will control Honda's future.

Chapter 1 : Overview of marketing

Honda is well known worldwide due to it's various models of cars, motorcycle, power equipment, marine engines and automobile engines. Honda is now the six largest auto manufacture in the world. Honda is known to be of one of the worlds biggest motorcycle and engines making company since 1959. Within 5 years, it became the largest motorcycle distributors in the market at that time. Mission statement Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.