Ch. 6- Consumer Decision Making

Honda shows all customers wants and needs when it comes to decision making. Honda provides an outstanding team of sales associates and customer service advisers so that it's customers can have all the support they need.Today's automobile market, customers are aware and interested in the cars safety features and its fuel consumption.Implying these important features in today's market 

Ch. 7 - Business Marketing

As far as business marketing it plays a pretty big role in this area as a lot of businesses use Hondas products to conduct business such as using the own product to conduct business from place to place as well as trying to make some type of money from selling Hondas products. What I mean as using the product as a form of transportation is how some Hondas have been chosen to be used as one of the more recent hybrid versions of yellow cabs. Then of course the way of certified Honda dealerships were they resell Hondas cars. Honda is responsible for many business goods such as major equipment, accessory equipment and as well as component part. An example of each would be jet planes, engines and generator that Honda manufactures would go under major equipment. Lawn mowers and snow blowers would go under accessory equipment.

Ch. 8 - Segmenting and Targeting Markets

Honda has segmented its market in a way that is its accord and CR-V is for the upper class, the civic is for upper middle class and/or middle class. Honda has always targeted upper class groups, upper middle class and middle class. Also been very successful in maintaining its target markets and providing with the best bang for your buck. They also have begun marketing a car in India called the Honda Brio which is great for families in India which can usually sit 5 or more people.